ABOUT ME

1. What brand did you select? What are people saying about the company, brand or a product? What interested you about this brand or product? 
   - Nike. People are saying they love how it's stylish, sporty, comfy, and a front line of the fashion/sport fashion. I love fashion and I do skateboard so I like their nike sb 
2. What is the company/brand's Value Proposition?
   - Accessibility, innovation, customization, and brand/status.
3. What are THREE specific things (both good and/or bad) people are saying? Comment on those comments, using some EXAMPLES from social media.  Feel free to include screenshots of the social media examples in your blog post.
   - "I like how bright white the nike logo is", "I am bald and I have a big head. This is the first hat that I ever bought that fits my head size and shape", "Was not completely new, had red stains"
4. What products/services/messages are they trying to sell or promote? 
   - Shoes, clothing, sport wears, workout videos, Just Do It
5. What aspects relate to marketing, and the company's marketing efforts?  Think about the kinds of things we've talked about in class or that you've read in the textbooks. Cite examples. What's the marketing challenge facing the brand? This should be the main point of your blog post! 
   - In 2018, Nike used a new campaign massage as Colin Kaepernick that says "Believe in something. Even if it means sacrificing everything." He was a NFL player but he took a knee during the national anthem so a lot of people got mad and they decided to start burins nike products with #boycottNIKE.
6. How did the company/group respond to customers? Did they respond? Should they have responded? Was this a good decision for the company/organization? Why or why not?
   - They didn't actually respond to the customers but Nike definitely got a lot of attentions from people from all of the world and Nike knew it was going to be happened. So, I'd say it was a good decision.
7. If you were the brand manager, how would you respond to customers? Be specific, and don't just agree with what the company did! 
   - I'd probably apologize in public. And will reduce all the price on products,
8. What did you learn from this assignment?
   - I leaned that one tiny mistake can cause a huge problem in the business world